Tag: recruitment

	Immaculate Heart of Mary School in Monona has increased its enrollment by 49 percent, primarily due to recruiting Hispanic and Asian students through its Catholic School Advantage Program. (Contributed photo)

MONONA — Five years ago, a trend toward decreasing enrollment at Immaculate Heart of Mary (IHM) School in Monona had become an increasing concern.

To respond to this concern, a five-point strategy was implemented to retain and increase school enrollment.

Five-point plan

The five-point plan included:

1. Prayer — putting faith in God to provide opportunities for increasing enrollment
2. Public school partnership — becoming a 4K site for the Monona Grove School District
3. Retention — commitment to improving student retention between elementary and middle school
4. Outreach — implementing the Catholic School Advantage (CSA) Program for Hispanic immigrant families
5. Enrollment management — hiring a development director to focus on building and retaining enrollment

Exciting new program

Since implementation of the plan, with God’s help, this five-point strategy is working.

One of the most exciting and rewarding aspects of this strategy is the Catholic School Advantage (CSA) program. This program is a ground-breaking student recruitment effort that reaches out to Hispanic-immigrant students from families who want to send their children to a Catholic school, but are unable to afford tuition.